Hanwha Construction Develops 'Forena' Diffuser... "Healing in an Urban Garden"

[Asia Economy Reporter Onyu Lim] Hanwha Construction announced on the 20th that it has developed a signature diffuser for its residential brand FORENA.

The signature diffuser was created based on a proposal from Kwangho Choi, CEO of Hanwha Construction, who emphasized the importance of customer brand experience. A Hanwha Construction official stated, "We expect it will strengthen FORENA's unique differentiated image."

The diffuser was designed with the concept of "healing in an urban garden," combining citrus lemon oil with the scent of freesia. Hanwha Construction explained that it allows one to feel FORENA's refreshing and subtle fragrance.

Hanwha Construction plans to apply the FORENA signature diffuser in various spaces, including model houses, to create a consistent brand experience unique to FORENA.

Kim Mankyeom, Head of Development Business Division at Hanwha Construction, said, "Just as a pleasant scent evokes special memories or places, we plan to strengthen brand associations through FORENA's unique fragrance."

Hanwha Construction is holding an event to commemorate the launch of the FORENA signature diffuser through its official blog, offering the diffuser and various gifts through a raffle. The FORENA signature diffuser will also be sold separately through Galleria Mall.

Additionally, Hanwha Construction plans to sequentially unveil new FORENA products prepared over the past two years starting next month, further reinforcing the evolved brand identity.

This content was produced with the assistance of AI translation services.