Park Young-sun "Strengthening Follow-up Support such as BrandK Logistics"... Online Video Export Consultation Meeting

Products of companies participating in the online video export consultation / Photo by Ministry of SMEs and Startups

[Asia Economy Reporter Kim Daeseop] The Ministry of SMEs and Startups announced on the 20th that it held an online video export consultation meeting to open overseas sales channels for 'Brand K' products, the national representative joint brand of small and medium enterprises.

The export consultation meeting was held at the COEX conference room in Samseong-dong, Seoul. The Ministry of SMEs and Startups conducted the video export consultation meeting in collaboration with export-related organizations to support non-face-to-face exports for companies affected by the novel coronavirus infection (COVID-19), as well as promising SMEs in Brand K and materials, parts, and equipment sectors.

The first video export consultation meeting was simultaneously held on the 23rd of last month through the Korea International Trade Association and the Small and Medium Business Corporation. A total of 133 domestic SMEs participated, and 179 video consultations (with a consultation amount of 2.4 billion USD) were conducted with 54 buyers from 16 countries.

The second video consultation meeting this time was hosted by the Trade Association targeting Brand K companies. Buyers from 41 companies in 11 countries including China and Indonesia, and 71 Brand K companies participated.

Overseas buyers showed great interest in K-quarantine products such as masks and hand sanitizers, which have recently gained attention due to COVID-19, as well as K-beauty and K-food products leading the Korean Wave, engaging in enthusiastic consultations.

In particular, Minister Park Young-sun of the Ministry of SMEs and Startups visited the Brand K video consultation site to encourage Brand K companies and support organizations striving for overseas expansion.

Minister Park Young-sun also attended the video conference directly and explained the Korean Brand K policy and the excellence of the products to local buyers. She urged active interest so that excellent Brand K products guaranteed by the Korean government can be widely sold to local consumers.

The Ministry of SMEs and Startups plans to hold a video consultation meeting for companies entering the New Northern Market on the 27th of this month.

Minister Park Young-sun said, "We will strengthen follow-up support such as brand promotion, marketing, and logistics so that Brand K can be properly recognized for the value of its products in the global market as a national representative luxury brand and establish brand power."

This content was produced with the assistance of AI translation services.