SK Networks-Save the Children, ICT Support Project for Underprivileged Children

[Asia Economy Reporter Suyeon Woo] SK Networks has decided to increase support for ICT-disadvantaged children through collaboration with Save the Children.

On the 19th, SK Networks signed the '2020 ICT Dream Tree Project' agreement with the international relief and development NGO Save the Children at the Save the Children headquarters in Mapo-gu, Seoul. Through this, they will conduct donation-linked programs with ICT business brands Mintit and AprilStone, and provide broad support such as purchasing IT devices and educational program activities for children from ICT vulnerable groups.

Since last year, SK Networks has been actively engaging in social contribution activities linked with Save the Children using its own business. The country's first AI-based non-face-to-face used phone purchase machine, 'Mintit ATM,' included a used phone donation function to help customers donate in their daily lives. In addition, in December last year, they ran a '10,000 KRW additional support campaign per donated used phone' for one month. Over 3,000 customers participated, raising 25 million KRW in donations, which were delivered to Save the Children.

SK Networks signed an agreement with Save the Children on the 19th for the '2020 ICT Dream Tree Project,' strengthening efforts to create social value. After the signing ceremony, Seo Bo-guk, Head of SK Networks Information and Communication Business Division (right), and Jung Tae-young, Secretary General of Save the Children, took a commemorative photo. Photo by SK Networks

At the end of last year, they released 2,000 units of the Save the Children edition of the wireless Bluetooth earphones 'AprilStone a20' and recently donated 20 million KRW to commemorate this. Going forward, SK Networks plans to strengthen donation-linked programs with Save the Children and focus on helping neighbors by utilizing their business models.

An SK Networks official said, "We will create an easier and more convenient donation environment with Mintit ATM and release a new SV (Social Value) edition of AprilStone that allows customers to help neighbors together," adding, "We will strive to create social value by utilizing all of the company's brands, including information and communication."

This content was produced with the assistance of AI translation services.