Taekwang Industrial Joins Relay to Support Flower Farmers
[Asia Economy Reporter Hwang Yoon-joo] Taekwang Industrial announced on the 19th that it has participated in the ‘Flower Farmers Support Relay Campaign (Flower Bucket Challenge)’ to support flower farmers struggling due to the novel coronavirus disease (COVID-19).
This flower farmers support relay is a campaign to purchase flowers in relay to support flower farmers who have been hit by the cancellation of major events such as graduation and entrance ceremonies due to COVID-19. Taekwang Industrial CEO Hong Hyun-min joined the campaign after being nominated by Na Kyung-soo, CEO of SK General Chemical, a major supplier of paraxylene (PX).
On the 18th, Taekwang Industrial held the ‘GaHwaManSaSeong (Home Flower, Everything Goes Well)’ event, gifting flower baskets purchased through this campaign to the homes of its employees. The event was planned to express gratitude to employees’ families in celebration of Family Month and to bring fun and vitality to employees who have been feeling down due to the impact of COVID-19. The event was conducted by pre-accepting applications with messages of love to families, selecting 40 recipients by lottery, and delivering flower baskets to each household.
Hong Hyun-min, CEO of Taekwang Industrial, said, "Let us all, including flower farmers, the company, employees, and their families, join forces to overcome this difficult time." CEO Hong nominated Moon Dong-jun, CEO of Kumho Petrochemical, a client company, and Min Taek-geun, CEO of TRN, an affiliate of Taekwang Group, as the next participants.
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In addition, Taekwang Industrial has taken the lead in sharing difficulties faced by various sectors of society due to COVID-19. Since March, the company has been offering a 30% rent reduction for three months to small business owners and SMEs operating in its buildings, and a 70% reduction without monthly limits for the Daegu and Gyeongbuk regions. Furthermore, to assist partner companies experiencing financial difficulties, it has established a fund of 50 billion KRW to help reduce loan interest burdens.
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