Arts Council Expands Live Broadcasts of This Year's Performances to 24... Applications Open Until the 21st
[Asia Economy Reporter Park Byung-hee] The Korea Arts Council (Arts Council) will urgently expand the "Live Performance Streaming Project" this year to revitalize the performing arts sector, which has cooled down due to the impact of the novel coronavirus disease (COVID-19).
The Live Performance Streaming Project was newly launched last year by the Arts Council to attract new audiences to performances and to reduce regional disparities in opportunities for the public to enjoy culture and arts. The Arts Council live-streamed 16 performances, including the theater company Sanwoollim's "Ensemble," with a total of 305,039 viewers watching the performances. This resulted in approximately 33 times the audience effect compared to the seating capacity of the respective theaters. In particular, the musical "Eyes of Dawn" was viewed by as many as 90,428 people, and immediately after the live stream, the overall sales share of musicals significantly increased. Additionally, online live streaming has emerged as a new way for performances and audiences to connect following the COVID-19 outbreak.
Accordingly, the Arts Council plans to live-stream a total of 24 performances in 2020, increasing by 8 works compared to last year. The live streams will cover all genres of performing arts, including plays, musicals, dance, traditional arts, and multidisciplinary arts, as well as music (including opera). Performances selected for the Live Performance Streaming Project will be simultaneously broadcast on Naver platforms (Naver TV, V LIVE).
The Arko Arts Archive will re-edit the live-streamed videos and make them available for viewing at the main office in Seocho-dong (within the Seoul Arts Center) and the Daehangno branch (within the Artists' House) reading rooms. The 2019 live-streamed videos will be available from July, and the 2020 live-streamed videos will be viewable after the second half of next year.
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The Arts Council is accepting applications for the first round of the 2020 Live Performance Streaming Project until the 21st. Detailed information can be found on the Arts Council website.
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