Blocked Sky Routes for Home Shopping... "Enjoy a Hotel Vacation Domestically"

Lotte Homeshopping 'L7 Accommodation Voucher' Special Broadcast
Hyundai Homeshopping Also Sells Resort Accommodation Vouchers

[Asia Economy Reporter Seungjin Lee] With overseas travel impossible due to the novel coronavirus infection (COVID-19), the home shopping industry is targeting domestic 'hokangseu (hotel + vacation) groups'.

On the 18th, Lotte Home Shopping announced that it will sell 'L7 Hotel Stay Vouchers,' the lifestyle brand of Lotte Hotel, through a dual live broadcast special on the 22nd.

Due to the impact of COVID-19, customer demand for safe domestic hokangseu, where one can enjoy rest with thorough hygiene management and quarantine, has increased. In response, Lotte Home Shopping has planned this with Lotte Hotel since April. They will offer special benefits for 'L7 Hotel Stay Vouchers' located in Myeongdong, Gangnam, and Hongdae in Seoul, and will connect the L7 Hongdae rooftop and Lotte Home Shopping's Yangpyeong-dong headquarters studio via dual live broadcast to vividly showcase the trendy atmosphere of L7 Hotel.

Customers who purchase the stay vouchers during the broadcast will receive paper vouchers by delivery. Using the vouchers, customers can select a branch and book their desired schedule through the L7 Hotel integrated reservation center. The vouchers are valid until November 30 of this year and can be used regardless of weekends, holidays, or peak seasons. Hyundai Home Shopping began selling domestic resort and hotel stay vouchers from the 30th of last month.

Hyundai Home Shopping sold the Oak Valley Resort Private All-in-One Package for golf course users on the 30th of last month, followed by the Gyeongju Kolon Hotel Premium Hokangseu Package and Welli Hilli Resort All-in-One Healing Package on the 1st and 16th of this month, respectively. On the 17th, they sold the Yongpyong Resort Summer All-Kill Package, targeting the upcoming summer peak season.

Additionally, home shopping companies such as GS Home Shopping plan to conduct broadcasts selling domestic stay vouchers to respond to the demand shifting from overseas travel to domestic travel. A home shopping industry official explained, "Among travel products, overseas travel package products were mainly broadcast, but due to COVID-19, this has become impossible. We plan to increase sales of domestic hotel stay vouchers and gradually plan domestic travel package products as well."

This content was produced with the assistance of AI translation services.