[Asia Economy Reporter Hyunseok Yoo] DUAL announced on the 18th that it will officially implement ethical management. It also announced a code of ethics that all members must adhere to, along with specific practical guidelines at the operational level.


On the 15th, marking its 49th anniversary, DUAL held a small-scale event with only a minimal number of attendees such as long-term employees to prevent the spread of the novel coronavirus (COVID-19). Although all executives and employees did not gather in one place, the CEO personally sent an email to the staff explaining the purpose of introducing ethical management and encouraged the practice of transparent management and win-win management.


The Code of Ethics (DUAL Pride) and Practical Guidelines (DUAL Way) were published and distributed under the nickname "Orange Book" so that they could be approached not as just one of many work standards but as part of DUAL’s management philosophy and culture. They are also available for continuous online viewing through the company’s internal bulletin board.


The company stated, “We plan to actively use the ethics slogan for internal promotion, provide employee training, establish an ethics reporting process, and sign fair trade agreements with partner companies, considering importance and urgency, to gradually develop our ethical management model.”


Founded in 1971, DUAL is a mid-sized company manufacturing seat covers, fabrics, and airbags for global automobile brands. Even before introducing ethical management, it has consistently practiced social responsibility and ethical management as an industry-leading company. Recently, it provided financial support to stabilize management for domestic partner companies struggling due to COVID-19 and also donated relief funds to the Daegu and Gyeongbuk regions to help overcome damages.



Jo Inhoe, CEO of DUAL, stated, “Ethical management is not simply a matter of conscience but an essential condition for growing and sustaining as a global company. We will establish an ethics management office directly under the CEO, set clear ethical regulations, organize efficient systems and institutions, and promote balanced education and publicity to establish ethical management as a corporate culture that all members empathize with and practice.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing