Shin Ramyun Geonmyeon, Enjoy Easily... Nongshim Launches 'Shin Ramyun Geonmyeon Bowl'

[Asia Economy Reporter Lee Seon-ae] Shin Ramyun Geonmyeon has been reborn as a convenient cup noodle.

Nongshim announced on the 18th that it will launch a new product, 'Shin Ramyun Geonmyeon Bowl.' It is a product that contains last year's hottest hit in the ramen market, Shin Ramyun Geonmyeon, in a cup noodle format.

Nongshim decided to release Shin Ramyun Geonmyeon Bowl thanks to the success of Shin Ramyun Geonmyeon and consumer requests for a cup noodle version. While preserving the delicious and clean taste of Shin Ramyun Geonmyeon, it was made lighter and more convenient. The calorie content of Shin Ramyun Geonmyeon Bowl is 285 kcal, and the cooking time is 4 minutes, which is 30 seconds shorter than the bagged ramen.

Nongshim focused on overcoming the difference in cooking methods between bagged ramen, which is boiled, and cup noodles, which require pouring hot water. In particular, the core of product development was to achieve the chewy texture of dried noodles while cooking well in hot water.

A Nongshim official said, "We concentrated the accumulated dried noodle and cup noodle manufacturing technologies to fully capture the charm of Shin Ramyun Geonmyeon in a cup."

Shin Ramyun Geonmyeon Bowl includes Cheongyang chili peppers to enhance the spiciness and adds umami with ingredients such as beef and shiitake mushrooms.

Shin Ramyun Geonmyeon, launched in February last year, is evaluated as a product that opened a new chapter in the popularization of dried noodles due to its clean taste and low calories, as it is not fried in oil. Since its launch, it has steadily maintained its popularity, surpassing cumulative sales of 75 million units to date.

This content was produced with the assistance of AI translation services.