Nepa Releases Cooling Polo Shirts

[Asia Economy Reporter Yujin Cho] NEPA announced on the 18th that it has launched a new type of cooling polo shirt called the 'Summer Polo' targeting this summer season, which is expected to have high temperature and humidity.

Made from cotton material, NEPA's Summer Polo complements the shortcomings of polo shirts that do not effectively cool during the summer heat. First released last year, it gained high popularity. The shortcomings of polo shirts were addressed by combining the technology and functional materials of an outdoor brand to create a new type, and this year it is offered in three different versions.

The biggest feature of NEPA Summer Polo is its cooling technology that provides a refreshing feel. It uses Tri-Za Chill yarn, which offers semi-permanent functionality by reflecting sunlight when worn, giving a cool and comfortable wearing experience. Additionally, minerals treated on the yarn enable quick drying when combined with sweat, providing a cooling effect.

To capture the hearts of polo shirt enthusiasts, a Flex Keeper was applied to maintain the shape of the collar, which is essential for the crispness of polo shirts, preventing it from wrinkling and allowing for a stylish look at all times. Since it is summer and sweating is expected, deodorant tape is applied inside the armholes to provide antibacterial and fragrance functions.

The Summer Polo series, released in three styles this year, allows consumers to choose according to their preferences based on design details. The Summer Polo Fredo is the most basic style product, perfect for consumers who prefer a neat and classic polo shirt design. The men's version is available in seven colors including Poseidon Blue, Marine, Navy, and Melange Gray, while the women's version comes in five colors such as Rose, Mint, and Yellow. The price is 69,000 KRW.

The Summer Polo Rev, featuring a melange color stripe on the collar as a point, is available in four men's colors including Orange, Khaki, and Jade Green, and three women's colors including Melange Gray and Violet. The price is 69,000 KRW. The Summer Polo Ted, which has stripe designs on the collar and sleeve ends giving a marine concept styling feel, is released in clean White and Navy for women, and Melange Gray and Ink Navy for men, priced at 79,000 KRW. NEPA is running a special promotion offering a 30% discount to consumers who purchase two or more items from the Summer Polo series in celebration of Family Month in May.

Lee Hee-joo, Executive Director of NEPA's Product Headquarters, said, “The Summer Polo product gained great popularity in stores since its first release last year due to its neat design and cooling functionality perfect for summer, and especially the purchase reviews from consumers who tried the product were very positive.” He added, “This year, it has been released in more diverse styles while maintaining the cooling effect, and we hope consumers will enjoy a wise summer by matching it with denim, cotton pants, skirts, jogger pants, etc., for a classic and cool summer styling.”

This content was produced with the assistance of AI translation services.