"Overcoming the COVID Crisis"... Expansion of Online and Home Shopping Sales Support for Social Economy Enterprises

[Asia Economy Reporter Kim Bo-kyung] The government will actively support the sale of social economy products through non-face-to-face methods such as online and TV home shopping.

The Korea Social Enterprise Promotion Agency announced on the 17th that it will expand sales support centered on non-face-to-face methods to help social economy enterprises overcome management difficulties caused by the novel coronavirus infection (COVID-19).

Social economy enterprises refer to social enterprises, cooperatives, self-support enterprises, village enterprises, etc., that pursue social values such as creating jobs for vulnerable groups and solving community problems.

Starting from the 18th, a social economy enterprise product sales exhibition will be held through the 'Naver Happybean' website.

The exhibition will be held in two phases. The first phase will focus on products from social economy enterprises struggling to maintain employment for vulnerable groups and will last for one month.

The second phase is scheduled to run until July 10, focusing on items where social economy enterprises have strengths, such as eco-friendly and fair trade products, in preparation for the post-COVID era.

TV home shopping companies such as GS Home Shopping and SK Stoa will start donation broadcasts that specially sell social economy enterprise products to promote value consumption.

Starting from the 20th of this month, four products with good consumer responses (eco-friendly cosmetics, dumplings, porridge, pen shell, etc.) will be broadcast, and about 50 products will be aired until the end of the year.

Social economy enterprise products can also be found in various forms at the social economy online store (e-store 36.5+) and existing online stores.

In addition, offline sales support within local communities will be strengthened through the joint sales store for social economy enterprise products, the 'Store 36.5' outlets.

At 90 Store 36.5 locations nationwide, customers can directly see and purchase social economy enterprise products, and emergency disaster relief funds from the government can be used at 88 stores excluding two with large sales volumes.

Kwon Ki-seop, Director of Employment Policy at the Ministry of Employment and Labor, said, "We ask the public to actively take interest so that social economy enterprises can overcome the recession caused by COVID-19."

Kim In-seon, President of the Korea Social Enterprise Promotion Agency, stated, "We will provide sales support that keeps pace with changing consumption trends so that this support measure does not end as a one-time event but leads to continuous purchases of social enterprise products."

This content was produced with the assistance of AI translation services.