DS Partners with Lotte City Hotel Mapo for Marketing Collaboration... Vehicle Exhibition and Accommodation Package Available

DS3 Crossback (Photo by Hanbul Motors)

[Asia Economy Reporter Kim Ji-hee] PSA Group's premium automobile brand DS Automobiles announced on the 14th that it will display all models at Lotte City Hotel Mapo until the 12th of next month and has prepared a partnership accommodation package that includes a test drive voucher for the DS 3 Crossback. Through this partnership marketing, DS aims to provide more customers with opportunities to experience the brand and products and to promote its differentiated appeal.

At Lotte City Hotel Mapo, located near Gongdeok Station, visitors can see the flagship sports utility vehicle (SUV) ‘DS 7 Crossback’ and the compact SUV ‘DS 3 Crossback’ for about a month. Customers who wish to test drive can scan the QR code on site and fill out an application form. Sales representatives will visit customers at their preferred time and place for test drives and consultations, limited to the Seoul and Gyeonggi-do areas.

Additionally, a partnership accommodation package available for purchase during the exhibition period has been prepared. The package includes a one-night stay in a Superior Double or Deluxe Twin room at Lotte City Hotel Mapo, breakfast for two, a 1-night 2-day test drive voucher for the DS 3 Crossback, and DS gifts, all offered at a limited price of 120,000 KRW. It can be purchased through the Lotte City Hotel Mapo website, by phone, or on-site. The vehicle can be delivered to the customer’s desired time and place for use until July 12.

DS 7 Crossback (Photo by Hanbul Motors)

Special benefits are also provided for purchasing customers. Customers who purchase the DS 3 Crossback Grand Chic Opera trim during May will receive a 5-year/100,000 km warranty extension, free support for designated consumables, and an additional discount of 1.9 million KRW. Furthermore, gifts include a 1-night 2-day accommodation voucher with breakfast for two at six Lotte City Hotels including Mapo, Myeongdong, and Jeju, one-year tire insurance, and a DS 3 Crossback miniature model.

Song Seung-chul, CEO of Hanbul Motors, the official importer of DS, said, "DS is a brand whose true value can be better appreciated by seeing and driving it in person," adding, "We will continue marketing activities focused on areas densely populated by our target customers to promote the brand."

Meanwhile, DS plans to operate the exhibition with thorough quarantine measures to prevent COVID-19. Frequently touched areas such as door handles, steering wheels, gear knobs, and all buttons will be disinfected regularly, and customers will be guided to use hand sanitizers available at the info desk and inside the vehicles before operating them.

This content was produced with the assistance of AI translation services.