Baedal Minjok Launches Safe Driving Campaign 'Mint Rider 6th Generation'

Annual 'Safe Delivery Culture Promotion' Campaign for Food Service Self-Employed and Riders

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of 'Baedal Minjok,' will provide safe driving methods and precautions for preventing motorcycle accidents through online and offline education. Woowa Brothers announced on the 13th that they will conduct the safe driving campaign 'Mint Rider Season 6.' Started in 2015, Mint Rider is an annual safe driving campaign for the safety of restaurant business owners and riders, with 39,915 participants over the past five years.

In particular, this campaign has received high responses from business owners and riders by providing online and offline events and education, including raising awareness about helmet wearing, safe driving pledges, and safe driving guides. This year, they will educate on essential safe driving compliance and self-maintenance know-how for motorcycles both online and offline, along with conducting online events.

Through the event, a three-piece motorcycle safe operation package and a pocketbook will be given as prizes to 2,000 business owners. Additionally, one participant from the education attendees will be selected by lottery to receive a motorcycle. Education on motorcycle management and maintenance know-how with experts will be held offline in October. Safe driving compliance education videos and self motorcycle management and maintenance know-how videos will be distributed in May and October, respectively.

Baek Seon-woong, director in charge of Baemin Academy, said, "Baedal Minjok has consistently conducted education to establish a safe delivery culture for restaurant business owners and riders," adding, "We will continue to provide quality campaigns that establish proper motorcycle driving habits and deliver know-how for self-maintenance of motorcycles."

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