Hanwha Hotels & Resorts "90% Satisfaction Among Resort Suite Room Guests"

[Asia Economy Reporter Minyoung Cha] Hanwha Hotels & Resorts' strategy to expand suite rooms within its resorts is receiving positive responses from customers.

According to Hanwha Hotels & Resorts on the 12th, over 90% of customers gave 'positive' feedback in a satisfaction survey on the use of Hanwha Resort's suite rooms. The resort's suite rooms feature a 2-bay-2-bath layout that enhances in-room stayability and strengthens the functionality of individual spaces. In fact, during the golden holiday period from late April to early May, the average occupancy rate of suite rooms was 93%, more than 4 percentage points higher than the 89% average for standard rooms.

Hanwha Hotels & Resorts has been pursuing a strategy to increase suite rooms for the past four years. Starting with the introduction of 41 rooms at Hanwha Resort Gyeongju Damton in 2016, they remodeled 50 rooms at Daecheon Pharos, 6 rooms at Baekam Oncheon, 19 rooms in Jeju in the first half of this year, and 28 rooms at Seorak Sorano into suite rooms. The Geoje Belvedere, which opened in October 2018, was designed and is operated with a total of 227 suite rooms. They are also preparing for the opening of 88 rooms at Yeosu Belmer in the second half of this year and remodeling 70 rooms in Gyeongju next year.

A representative of Hanwha Hotels & Resorts stated, "After experiencing the disruption of daily life due to the novel coronavirus disease (COVID-19), customer lifestyles are changing rapidly day by day, and especially the demand to experience premium services is increasing faster. The expansion of suite rooms is a proactive strategy reflecting these changes, and it is gaining great popularity in terms of customer satisfaction and sales (such as membership sales), so we plan to continue this going forward."

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