Korea Yakult Partners with Sunkist to Exclusively Sell 'Sunkist Fresh Cut' in Korea

[Asia Economy Reporter Choi Saeng-hye] Korea Yakult is teaming up with the global food and beverage brand ‘Sunkist’ to target the domestic processed fruit and vegetable market.

Korea Yakult announced on the 12th that it signed a memorandum of understanding (MOU) with FB Holdings, the official business licensee of the Sunkist brand in the Asia region, on the 8th. The contract grants exclusive rights for the domestic distribution and sales of the ‘Sunkist Fresh Cut’ product line.

Through this contract, Korea Yakult will introduce Sunkist’s first fruit dessert product, ‘Sunkist Fresh Cut Fruit Food’ (hereafter Fresh Cut), to the domestic market for the first time. The lineup includes three types of ‘Sunkist Fruit Angel’ (tangerine, mango, pineapple), ‘Sunkist Puree 100 (apple)’, and ‘Sunkist Juice Cup’ (tangerine, mango, pineapple), totaling seven products. The lineup will be expanded in the future to include cordial products.

Sunkist Fruit Angel is an all-in-one fruit jelly product that allows consumers to enjoy fruit puree, concentrate, and pulp all at once. It features a soft texture and rich fruit flavor. The 75g small-pack product is ideal as a breakfast or fruit substitute for single-person households and women in their 20s and 30s. When ordered, a Fresh Manager delivers it fresh without additional shipping fees.

Sunkist Puree 100 is a premium fruit snack made from 100% pure domestically grown apples with a soft texture. It contains no sugar, synthetic additives, synthetic flavorings, or preservatives, making it suitable for elderly people with weak teeth or children who have difficulty consuming fruit. It is available for purchase on the online mall ‘HiFresh’.

Sunkist Juice Cup is a cup fruit product containing 100% juice with abundant pulp. It can be found nationwide at department stores, marts, and online.

Both companies plan to continue collaborating on new product development. In particular, they aim to increase the use of domestic agricultural products to contribute to improving farmers’ incomes.

This content was produced with the assistance of AI translation services.