Mr. Pizza Captures Taste and Fun at Once... Launches 'JMT Chicken Burger Pizza'

[Asia Economy Reporter Choi Saeng-hye] MP Group's Mr. Pizza announced on the 12th the launch of the ‘JMT Chicken Burger Pizza,’ inspired by the nostalgic chicken burger.

The JMT Chicken Burger Pizza is the latest creation in the ‘Hot & New Category,’ using trendy toppings like brown sugar bubble tea. The savory chicken barbecue combined with the sweet Jack Daniel's sauce creates a sweet and salty flavor that stimulates the appetite. The main ingredients J (Jack Daniel's sauce), M (mayonnaise), and T (chicken thigh meat) are linked to the newly coined term ‘JMT (Jonmattaeng),’ meaning ‘extremely delicious,’ to resonate with the millennial generation.

Its familiar yet rich texture is also appealing. Chicken thigh meat marinated in a rich barbecue sauce and large chunks of soft potatoes are topped generously, then drizzled with sweet Jack Daniel's sauce and savory mayonnaise sauce to enhance the umami flavor. Additionally, the use of naturally fermented dough adds a chewy texture while significantly reducing post-meal bloating.

The price is 25,000 KRW for the regular size and 33,000 KRW for the large size.

This content was produced with the assistance of AI translation services.