After the 'Vision 2025' proclamation ceremony held on the 11th at the main auditorium of the NongHyup Central Association headquarters in Jung-gu, Seoul, Lee Seong-hee, President of the NongHyup Central Association (tenth from the left), along with executives and employees from across NongHyup, are taking a commemorative photo.

After the 'Vision 2025' proclamation ceremony held on the 11th at the main auditorium of the NongHyup Central Association headquarters in Jung-gu, Seoul, Lee Seong-hee, President of the NongHyup Central Association (tenth from the left), along with executives and employees from across NongHyup, are taking a commemorative photo.

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[Asia Economy Reporter Kim Hyunjung] NongHyup announced on the 12th that it will present the future vision of establishing a safe food supply chain and creating new opportunities, and to achieve this, it will promote distribution reform and digital innovation.


On the previous day, NongHyup held the 'Vision 2025' proclamation ceremony at the main auditorium of the NongHyup Central Association headquarters in Jung-gu, Seoul, attended by Chairman Lee Seonghee, representatives of the entire NongHyup, and delegates including cooperative heads.


At this proclamation ceremony, Vision 2025 was announced as "A 100-year NongHyup together where agriculture is respected, rural areas are hopeful, and farmers are honored." In particular, NongHyup plans to realize "NongTopia" as the future vision for agriculture and rural areas that it should pursue.


To achieve this vision, NongHyup presented five core values: ▲A major transformation in distribution where farmers and consumers smile together ▲Digital innovation creating future growth engines ▲Competitive agriculture and prosperous farmers ▲Rural areas where people want to live created together with the community ▲A strong NongHyup with a living identity. In connection with this, it plans to promote 80 innovation tasks.



Chairman Lee Seonghee emphasized, "The new path for agriculture and rural areas and the change and innovation for the sustainable growth of NongHyup can only be completed when working together, not alone," adding, "We will deeply engrave Vision 2025 in our hearts and move forward vigorously as a NongHyup toward 100 years together with farmers and the people."


This content was produced with the assistance of AI translation services.

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