Welcome Savings Bank, Run for Dream Advertisement... Wins New York Festival Award

[Asia Economy Reporter Kim Min-young] Welcome Savings Bank announced on the 11th that it won the grand prize at the New York Festival, one of the world's top three advertising awards.

With an advertising video documenting the record of last year's Dream Tech (Dream + Technology) project 'Run for Dream,' which aimed to fulfill the dreams of visually impaired individuals, Welcome Savings Bank received the grand prize in the Digital & Mobile - Innovation: Technology category at this festival.

Run for Dream was a project planned by Welcome Savings Bank last year to enable visually impaired athlete Han Dong-ho to complete a marathon alone. The savings bank developed the 'Welcome Dream Glass' in collaboration with The Cream Union.

This advertisement video became a hot topic by recording millions of views through social networking services (SNS) such as YouTube. Additionally, the donation of 10,000 voices of support helped convey confidence to the visually impaired marathoner that he could succeed, delivering great emotion to viewers through the video.

A representative of Welcome Savings Bank said, "It seems that the high evaluation was due to using digital technology to help fulfill the dreams of visually impaired individuals," adding, "We will continue to communicate with customers tirelessly and contribute to achieving warm finance."

This content was produced with the assistance of AI translation services.