Samkwang Glass Launches Premium Tableware Brand 'Boena'

[Asia Economy Reporter Moon Hyewon] Samkwang Glass announced on the 11th that it will expand its category by launching a new premium brand, ‘Boena (BOENA)’.

Boena is a premium brand that captures the beauty of light in healthy and transparent glass from nature, with the concept of ‘glass tableware that makes shining days even more brilliant and unforgettable for a long time.’ The name is derived from the French word for happiness, ‘bonheur,’ and the Spanish phrase for luck, ‘buena suerte,’ symbolizing ‘glass tableware that brings happiness and luck to loved ones.’ Instead of artificial glamour, it expresses beauty using only natural materials, applying a design inspired by glass beads mentioned in the story of Phoenician merchants who first discovered glass 5,000 years ago.

The first new product line is ‘Boena de Monet.’ Inspired by the masterpiece ‘Water Lilies’ by French painter Claude Monet, known as the painter of light, it features a three-dimensional pleats design that maximizes the unique colors of light reacting to various lighting conditions. It is manufactured through a double process applying Samkwang Glass’s exclusive Tempermax method and an upgraded quality process. It is available in a total of nine types, including plates, bowls, cups, and sets.

Boena implements a ‘free damage warranty system’ that allows free replacement of damaged products for two years. Genuine products with the Boena logo can be exchanged once per product for the same item free of charge.

On the Glasslock official mall, Boena de Monet sets are sold at a 10% discount, and customers who purchase sets receive handmade glass pebbles and microfiber glass cleaners that can be used as various interior accessories. Additionally, through the Boena acrostic poem event, prizes such as a four-person marble dining table, dishwasher, and Boena de Monet sets are offered.

Lee Wonjun, Executive Director and General Manager of Samkwang Glass, said, “Based on Glasslock’s excellent technology, we aim to expand the category beyond glass airtight containers to tableware by launching Boena, a premium glass tableware brand, and pioneer a new market.”

This content was produced with the assistance of AI translation services.