Lotte Mart Holds 'Chungnam Local Products Exhibition' to Revitalize Distribution of Regional Agricultural Products
Lotte Mart Hosts Chungnam Local Products Exhibition to Boost Regional Agricultural Distribution and Sales
Signed MOU with Chungcheongnam-do Last June, Sales Doubled in 3 Years
[Asia Economy Reporter Lim Hye-sun] Lotte Mart will hold the 'Chungnam Product Exhibition' at all stores from the 14th to the 20th to promote the sales of GAP agricultural products from Chungcheongnam-do, such as chili peppers, cucumbers, and button mushrooms.
Last June, Lotte Mart signed a business agreement to promote the excellence of Chungcheongnam-do agricultural products and expand sales. They have been continuously cooperating on local food expansion and marketing for Chungcheongnam-do agricultural products, and as a result, sales of Chungcheongnam-do agricultural products, which were 38.6 billion KRW in 2017, are expected to nearly double to 67 billion KRW in 2020.
In particular, at this Chungnam Product Exhibition, GP mark products certified for excellent eco-friendly packaging will be newly introduced. The GP mark is a certification granted by the Korea Environmental Packaging Promotion Institute, sponsored by the Ministry of Environment. It is awarded based on the 'Eco-friendly Packaging Label Evaluation Criteria' under the Industrial Standardization Act, comprehensively evaluating packaging materials and design for eco-friendliness, safety, and hygiene for packaging products currently distributed domestically and internationally or those planned for distribution.
The eco-friendly packaging introduced this time was developed in collaboration with Chungcheongnam-do upon the proposal of Lotte Mart CEO Moon Young-pyo during last year's business agreement, and it was improved by supplementing eco-friendly dyes and adhesives to obtain GP mark certification.
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The GP mark certified products include three types of chili peppers: ‘Maeun Gochu’ (Spicy Chili), ‘Oimatch Gochu’ (Cucumber-flavored Chili), and ‘Kkwari Gochu’ (Shishito Pepper). In the future, it will also be introduced to major products such as water spinach and perilla leaves.
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