Emart Sells 'North America's No.1 Car Camping Tent' Cheaper Than Local Prices

Napier SUV Tent Crowdfunding Sale

[Asia Economy Reporter Seungjin Lee] Emart will sell the No.1 car camping tents in North America at prices cheaper than local markets.

Emart announced on the 10th that starting from the 17th, it will sell the ‘Napier’ sports utility vehicle (SUV) tents, the No.1 vehicle tent brand in North America with 30 years of tradition, through Wadiz, the largest domestic crowdfunding intermediary platform.

Napier is a Canadian company that developed the world’s first truck tent in 1990. It has grown alongside the truck and SUV markets and is currently the world’s largest vehicle tent company, trading with global companies such as Amazon, GM, Ford, and Honda.

The funded product is Napier’s ‘Sports SUV Tent 84000,’ which can be used on all SUV models through elastic bands and fasteners. This tent connects directly to the vehicle trunk and can accommodate families of up to six people, including children. It is also convenient because you can unload luggage directly from the trunk to the tent without needing to move heavy carts.

The price is 399,000 KRW, which is more than 20% cheaper than the Amazon selling price of 419.99 USD (approximately 510,000 KRW). Since there is no official importer in Korea, it was only possible to purchase through direct import, and with purchasing agency fees, the price reached at least the high 500,000 KRW range. By producing and supplying a small additional quantity from the production volume shipped to Canada and the U.S. for local market development, the import cost was significantly reduced without the need for minimum production quantity guarantees. Due to the nature of crowdfunding, pre-demand forecasting was possible, greatly reducing inventory costs and margins.

The crowdfunding will be held on Wadiz for nine days from the 17th to the 25th, and payments will be made between the 26th and 29th after participating in the funding. The product will be shipped in August after production and customs clearance following the order.

The reason Emart introduces products directly sourced from overseas through crowdfunding is to expand distribution platforms and attract young consumers. Going forward, Emart plans to discover new overseas brands directly and offer high-quality products at competitive prices.

Seongeun Lee, head of Emart’s overseas sourcing, said, “Emart has accumulated know-how in sourcing overseas products for over 10 years since 2007. Based on this competitiveness, we will continue to strive to discover various excellent overseas products not yet introduced in Korea.”

This content was produced with the assistance of AI translation services.