Distribution Industry Steps Up to Support Flower Farms, Executives Take on the 'Flower Bucket Challenge'

[Asia Economy Reporter Seungjin Lee] The distribution industry has been actively helping flower farms struggling due to the recent novel coronavirus disease (COVID-19). In addition, top executives in the distribution sector, including Chung Yong-jin, Vice Chairman of Shinsegae, are supporting flower farms through the 'Flower Bucket Challenge.'

According to the industry on the 9th, I'Park Mall is operating an experiential pop-up store called 'Nature Market,' where customers can purchase various flowers and directly experience planting flowers. 'Nature Market' is a pop-up store collaboratively organized by the online shopping mall 'Sikmulnongjang,' which focuses on nature and plants, the popular flower shop 'Lejadang Flower' in Seoul's Garosugil, and I'Park Mall. It was set up as part of a good consumption campaign to help flower farms.

In particular, 'Sikmulnongjang,' which offers the flower planting experience event, is an online shopping mall that does not keep inventory but carefully selects and sells only the necessary quantity of the freshest plants daily to provide customers with the freshest plants. This is the first time they have launched an offline sales store.

Earlier, Lotte Department Store has been holding a 'Flower Flea Market' event at its Premium Outlet Paju branch since the 30th of last month. This event was planned in collaboration with the Korea Flower Farmers Cooperative to help flower farms facing difficulties due to the reduction of various commemorative events and will continue until the 10th. Shinsegae Department Store is purchasing and distributing about 10,000 plant pots, including rosemary, chili peppers, and spathiphyllum, to support flower farms and bring comfort to customers' daily lives.

Top executives in the distribution industry have also stepped up to help flower farms struggling due to COVID-19. Chung Yong-jin, Vice Chairman of Shinsegae Group, followed Seo Kyung-bae, Chairman of Amorepacific Group, and Hwang Gak-gyu, Vice Chairman of Lotte Holdings, in extending a helping hand to flower farms hit by COVID-19.

Vice Chairman Chung participated in the 'Flower Bucket Challenge,' planned to support flower farms, on the 8th. He plans to deliver flower pots composed of foliage plants with air-purifying effects to 25 medical institutions and public health centers in the Daegu and Gyeongbuk regions through the Hope Bridge National Disaster Relief Association. Vice Chairman Chung joined the campaign upon the recommendation of Yoon Seok-min, Chairman of Taeyoung Group.

Earlier, Seo Kyung-bae, Chairman of Amorepacific Group, also participated in the Flower Bucket Challenge campaign last month. At that time, Chairman Seo purchased flower baskets from three 'Hope Store' flower shops operating in Incheon and Daejeon and conveyed his sentiments to the founders of over 220 Hope Stores nationwide, supported by Amorepacific and the Beautiful Foundation since 2004.

Vice Chairman Hwang Gak-gyu of Lotte Holdings also delivered gifts along with bouquets purchased from Namdaemun Flower Market to sanitation and quarantine partner company employees at Jamsil Lotte World Tower on the 9th of last month.

This content was produced with the assistance of AI translation services.