AmorePacific Supports Children and Seniors Facing Difficulties Due to COVID-19

[Asia Economy Reporter Yujin Cho] Amorepacific announced on the 7th that it conducted home visit volunteer work and donation activities to help underprivileged groups together with the Counselor of the Year awardees who achieved outstanding results in direct sales operations last year.

Amorepacific selects and awards the Counselor of the Year annually to foster a sense of belonging among Amore Counselors, who are direct sales representatives, and to cultivate pride as sales professionals. Amore Counselors have been continuing various fundraising and sharing activities through the annual Counselor of the Year award ceremony to contribute to creating a more beautiful world through the value of social sharing.

This year, sponsorship activities were carried out to help children and low-income senior households struggling due to the COVID-19 pandemic. About 20 Amore Counselor of the Year awardees, along with World Vision ambassador Kim Boseong, visited low-income households in Eunpyeong-gu, Seoul, in person to deliver kits consisting of care food such as Greeting, lunch boxes, masks, and daily necessities.

In addition, volunteer activities for cleaning and interior remodeling to improve the living environment of underprivileged groups were conducted. To support related volunteer activities and medical expenses for low-income families, all 57 Counselor of the Year awardees this year raised 100 million won in donations titled ‘Beautiful Sharing Toward the World’ and donated it to World Vision.

This content was produced with the assistance of AI translation services.