Seven Eleven Reports 72.2% Increase in Health Food Sales This Year

[Asia Economy Reporter Seungjin Lee] Recently, as interest in health has increased, demand for convenient health foods at convenience stores has risen, especially among young people.

Seven Eleven announced on the 7th that sales of health foods such as red ginseng and vitamins from January to April this year surged by 72.2% compared to the same period last year. Seven Eleven's health food sales have shown strong growth every year, increasing by 35.9% in 2018 and 28.3% in 2019 compared to the previous years.

In addition, an analysis of health food sales by age group over the past three years by Seven Eleven revealed that the proportion of health food sales among people in their 20s steadily increased from 25.8% in 2018 to 26.1% in 2019, and 27.9% this year.

Last year, by commercial district, office districts with a concentration of offices showed a growth rate of 65.8%, single-person household areas with a high proportion of one- to two-person households recorded a 25.7% increase, and university areas with many students living alone and college students saw a 23.3% sales growth rate.

Convenience store health foods are sold in small packages and small quantities suitable for single servings, unlike other distribution channels, allowing consumers to purchase them without price burden and enjoy high portability for convenience. Especially, the ease of purchasing nearby is considered a major factor in their popularity.

Currently, Seven Eleven operates about 20 types of health foods, including stick-type red ginseng and Lactofit products, as well as drinkable oatmeal. As customer demand for health foods increases, Seven Eleven recently launched health drinks such as ‘Drinkable Prebiotics’ and ‘Dissolvable Xylitol’.

On the 27th, Seven Eleven will exclusively launch ‘Weekly Lab,’ a health supplement set for one week. ‘Weekly Lab’ is a product with seven individually packaged health supplements for one week in one box, consisting of milk thistle and multivitamins. In addition, stick-type products such as milk thistle sticks, pomegranate sticks, and honey sticks will also be introduced for convenient consumption.

Kim Junho, the MD in charge at Seven Eleven, said, “In the past, health foods were strongly perceived as exclusive to middle-aged and older adults, but recently, the number of young people shopping for health foods as if choosing snacks has greatly increased,” adding, “We plan to continuously expand and introduce related product lineups for easy health management in daily life.”

This content was produced with the assistance of AI translation services.