Orion Launches Market O Nature 'Oh! Granola Protein'
[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 7th that it has strengthened its brand lineup by launching new products “Oh! Granola Protein” and “Oh! Granola Bar Cacao & Probiotic Ball Mini” under its convenient meal replacement brand “Market O Nature.”
Oh! Granola Protein is designed for consumers who are highly interested in health and body shape management, allowing them to easily have a meal while also consuming protein. It contains whole almonds, peanuts, and lentils, enhanced with a savory and sweet nuts caramel flavor to boost nutrition and taste.
Consuming 50g of Oh! Granola Protein together with 250ml of milk provides 17g of protein, equivalent to about three eggs, enabling easy intake of 31% of the daily recommended protein intake. Orion launched Oh! Granola Protein based on the recent surge in demand for simple protein products to support muscle building and maintenance, as well as weight control, amid growing health awareness.
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Oh! Granola Bar Cacao & Probiotic Ball Mini is a bite-sized version of the existing “Oh! Granola Bar Cacao & Probiotic Ball.” Reflecting consumer trends that seek convenience in eating, it allows adjustable consumption amounts as desired. The “Oh! Granola Bar Cacao & Probiotic Ball,” launched in February, is characterized by the sweet taste of cacao combined with nuts and probiotic balls, gaining popularity among young consumers who want to enjoy granola without burden, surpassing 700,000 units in cumulative sales within two months.
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