Kolon Sports Appoints Musician 'Saesoyon' as Model
[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) has selected the musician Sae Sonyeon as a model for its outdoor brand Kolon Sports as a strategy to communicate with millennial customers.
Sae Sonyeon is a three-member band consisting of Hwang Soyoon (vocals, guitar), Yoo Soo (drums), and Park Hyunjin (bass). They debuted in 2016 and quickly rose as a representative indie band by winning the Korean Music Awards.
Kolon Sports plans to showcase the evolving image of the brand through its collaboration with Sae Sonyeon.
Hot Picks Today
"Buy on Black Monday"... Japan's Nomura Forecasts 590,000 for Samsung, 4 Million for SK hynix
- "Plunged During the War, Now Surging Again"... The Real Reason Behind the 6% One-Day Silver Market Rally [Weekend Money]
- Trump Says "Time Is Running Out"... Will Military Options Against Iran Be Considered Again?
- Experts Are Already Watching Closely..."Target Stock Price 970,000 Won" Now Only the Uptrend Remains [Weekend Money]
- "That? It's Already Stashed" Nightlife Scene Crosses the Line [ChwiYak Nation] ③
Kim Jeongeun, Marketing Team Leader at Kolon Sports, said, "Kolon Sports introduces nature within the city as outdoor activity, and to introduce Kolon Sports to millennials who are familiar with this nature, we decided to work with Sae Sonyeon. We will strive to create synergy together with Sae Sonyeon's unique energy."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
