New Top Trim 'Calligraphy' Introduced... Hyundai Motor Launches 2020 Palisade

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company launched the flagship SUV ‘2020 Palisade’ on the 6th, introducing the new top-tier trim ‘Calligraphy’ and expanding customer-preferred features.

The newly added top-tier trim ‘Calligraphy’ is Hyundai’s premium trim first introduced in last year’s ‘The New Grandeur.’ It features distinctive design elements exclusive to the Calligraphy model, such as a dedicated radiator and intake grille, wheels, skid plates, and body-color cladding, completing a unique exterior design. The interior also enhances luxury with various design elements and material changes, including ambient mood lamps, quilted Nappa leather seats, door trims wrapped in quilted leather (available in black, khaki, and beige), and a semi-perforated leather steering wheel.

Additionally, the 2020 Palisade Calligraphy strengthens its appeal by applying various convenience features as standard, such as a 12.3-inch full LCD cluster (instrument panel), head-up display, and manual rear door curtains.

Hyundai also introduced a special model called ‘VIP,’ which maximizes the second-row features based on the Calligraphy trim. The Palisade VIP enhances second-row convenience with features such as a ‘Rear Seat Entertainment system (RSE)’ consisting of two monitors viewable from the second row, a second-row center console armrest equipped with an air purifier and heated/cooled cup holders, a second-row smartphone wireless charger, and wing-type headrests with built-in speakers.

Furthermore, the existing trims Exclusive and Prestige now come standard with highly preferred features such as a 10.25-inch smart navigation system, Blue Link, Hi-Pass system, and rear-seat conversation mode. Additionally, by the second half of this year, all trims will support connected car services through over-the-air (OTA) automatic navigation updates. Notably, starting this year’s second half, the in-vehicle simple payment service ‘Hyundai CarPay’ will allow users to conveniently pay at affiliated gas stations like SK Energy and parking lots such as Parking Cloud directly through the navigation screen.

The prices for the 2020 Palisade gasoline 3.8 models are ▲Exclusive 34.97 million KRW ▲Prestige 40.47 million KRW ▲Calligraphy 45.67 million KRW ▲VIP 51.37 million KRW. (※ Based on 1.5% individual consumption tax; for diesel 2.2 models, an additional 1.5 million KRW is added to the gasoline 3.8 trim prices)

A Hyundai Motor official stated, “The Palisade has become even newer by introducing the ‘Calligraphy’ trim that offers differentiated value and strengthening the basic product features,” adding, “We expect the ‘2020 Palisade’ to continue leading the domestic large SUV market by meeting diverse customer demands.”

This content was produced with the assistance of AI translation services.