Samsung Electronics, Custom Design Bespoke... The Reason for Expanding to 10 Colors

New Colors for Samsung Electronics' Customized Refrigerator Bespoke

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics has expanded its Bespoke custom refrigerator lineup by introducing 10 new colors inspired by various cities around the world, bringing the total to 15 options. This 'custom design' approach further broadens consumers' choices.

Samsung Electronics drew inspiration for the new Bespoke colors from the hues and architecture of Stockholm, Sweden; Berlin, Germany; and Seoul, South Korea. These cities share common traits as cultural hubs rich in artistic appeal and as places where millennials pursue diverse lifestyle experiences.

Stockholm evokes a fresh Fun Green color. Reflecting the Scandinavian lifestyle of 'simple but meaningful living,' the bright and unique Fun Green, along with lavender and sky blue?reminiscent of spring flowers?serve as accent colors for interior design.

Berlin borrows the Satin Orange color from the city's passionate yet calm energy. Satin Orange captures the vibrancy of Berlin, known as the 'hipster sanctuary,' where restrained aesthetics coexist with diverse individuality and creativity. Deep Green and Burgundy colors symbolize Berlin's broad design spectrum.

Seoul is represented by a deep and substantial Satin Wood color, reminiscent of stability. Calm beige and sophisticated olive add diversity to the Bespoke palette.

Earlier, Samsung Electronics began pre-sales last month for four new models of the updated Bespoke 4-door refrigerators. First introduced in June last year, the Samsung Bespoke refrigerator is a modular fridge that allows consumers to select desired product types and panels tailored to various lifestyles, even enabling built-in styles that match kitchen furniture.

This content was produced with the assistance of AI translation services.