HiteJinro Sales Growth..."Continuing Steadily Through the Second Half of This Year~"

[Asia Economy Reporter Park Ji-hwan] Meritz Securities evaluated that Hite Jinro possesses a strong stock price growth momentum, with sales growth of the new product Terra and Jinro continuing through the peak liquor season in the second half of the year. Accordingly, they maintained a buy investment rating and raised the target price by 8.1% to 40,000 KRW.

Researcher Kim Jung-wook of Meritz Securities explained, "There is no draw in Hite Jinro's advance in the liquor war," adding, "The new beer product Terra sold 2.8 million boxes in January this year and has been steadily recording monthly sales exceeding 2 million boxes even during the COVID-19 period."

Regarding the new soju product Jinro, it also showed monthly sales exceeding 1 million boxes after selling 1.3 million boxes in January. In particular, fact-check market share survey results at the forefront liquor markets of Yeouido and Gangnam showed Terra at 70.7% and Chamisul + Jinro at 75.5%. The expansion of market share by liquor companies is explained as a key factor for performance growth and an important point for investment decisions.

Researcher Kim Jung-wook emphasized, "After the launch of Terra, focusing on a differentiated single new product brand and forming a consistent brand image were major factors in expanding market share."

This content was produced with the assistance of AI translation services.