[Asia Economy Reporter Kwon Haeyoung] Shinhan Financial Group launched the service 'Shinhan Real Estate Value Plus' on the 28th to enhance customers' real estate value by consolidating the group's real estate business capabilities. The group plans to provide comprehensive real estate services at the group level by combining the existing real estate investment advisory services of group companies with the real estate development and management services of Asia Trust, a subsidiary incorporated last year.


This service provides consulting for the entire process of real estate acquisition, development, management, and disposal. Customers who transact with Shinhan Financial Group can receive advice on the development potential and business feasibility of not only their own properties but also real estate of interest through Shinhan Real Estate Value Plus, receiving optimal business solutions.


The Shinhan Real Estate Value Plus service consists of a total of four services: three new services?▲real estate development consulting ▲real estate development agency ▲real estate management?and the existing ▲real estate investment advisory service.


It can be used by applying for consultation at a nearby Shinhan Bank or Shinhan Financial Investment branch. For face-to-face consultation applications, experts from the Shinhan Bank Real Estate Investment Advisory Center conduct the consultation, and PWM center users can also receive consultations at their respective PWM centers.


A Shinhan Financial Group official stated, "Through Shinhan Real Estate Value Plus, we can maximize customers' asset value with Shinhan's differentiated comprehensive real estate management service covering acquisition, development, management, and disposal of real estate," adding, "We aim to provide new solutions for asset utilization in the real estate market by enabling many customers to use professional and systematized services more easily and conveniently."



Meanwhile, in August last year, Shinhan Financial Group established the 'WM Real Estate Business Council' to develop new real estate business strategies for wealth management (WM) customers and to continuously provide real estate services to customers. Through this, the group is fostering real estate finance professionals within the group and providing total real estate solutions such as consulting, brokerage, and asset management to WM customers.


This content was produced with the assistance of AI translation services.

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