Hankook Tire Extends Sports Marketing Sponsorship with Doosan Bears

[Asia Economy Reporter Suyeon Woo] T’Station, a tire-centered total automotive service specialty store operated by Hankook Tire & Technology, announced on the 27th that it will continue its sports marketing sponsorship with the professional baseball team Doosan Bears in 2020.

T’Station plans to actively utilize its sponsorship with the Doosan Bears to expand customer touchpoints centered around the numerous fans of professional baseball, a popular sport in Korea. The T’Station brand will be exposed on key spaces such as the Doosan Bears’ uniforms, the Jamsil Baseball Stadium’s electronic scoreboard, and entrances, while on-site events like Brand Day will be held to strengthen communication with customers and provide service experience opportunities.

The Doosan Bears, the inaugural champions of professional baseball and a prestigious team with three championships and two runner-up titles in the past five years, are expected to create synergy in brand value enhancement through sports marketing with T’Station, one of Korea’s top professional baseball teams.

T’Station offers differentiated O2O services through over 450 offline stores nationwide providing standardized vehicle management services with professional staff and advanced equipment, as well as the online service platform ‘T’Station.com’ for easy and convenient tire shopping.

In addition to top-level expertise in tires and light maintenance, T’Station provides services that enhance consumer trust and convenience, such as the ‘Smart Safety Service’ which compensates with new tires in case of tire damage, and the ‘Smart Pickup Service’ that allows tire replacement at home without visiting the store through contactless service.

Doosan Bears baseball team

This content was produced with the assistance of AI translation services.