RibbonCar Launches Korea's First Customizable 'Selectable Used Cars'

[Asia Economy Reporter Suyeon Woo] Autoplus launched the country's first 'Selectable Reborn Car' on the 3rd, a customized vehicle delivery service where buyers can combine vehicle functions and specifications.

Until now, used car transactions have been uniformly commercialized based on sellers' experience and trading practices, with a certain margin added before being sold to consumers. Therefore, general consumers did not have the option to choose the level of used car performance and functional improvements they wanted, and prices were linked accordingly.

The 'Selectable Reborn Car' adopts a purchasing method similar to assembling a PC by combining various parts into a finished product. Consumers can select desired items and the extent of improvements, from exterior treatments like scratch removal and polishing to parts such as engine oil sets and tires, and pay only for the corresponding costs, making it a reasonable purchasing method.

AutoPlus Selectable Ribbon Car Homepage

Although the 'Selectable Reborn Car' is a customizable product, only used cars that meet three basic conditions?'released within 5 years, mileage under 120,000 km, and accident-free'?are selected for sale. The selected vehicles undergo a thorough inspection of 133 items through the patented used car quality management process AQI (AUTOPLUS Quality Inspection), and only vehicles improved to ensure no issues with driving performance and safety allow consumers to choose additional customization options.

Yang Kyung-deok, Executive Director of Autoplus, said, "By combining an offline service of proprietary commercialization processes never before seen in the used car market with an online infrastructure that allows consumers to check selected improvement items, prices, and work periods in real time, we have opened a new chapter in used car purchasing methods."

Reborn Car is a premium used car brand introduced by Autoplus, an automotive distribution and management company with 20 years of maintenance expertise. It offers a new concept of non-face-to-face service where the entire used car transaction process is possible through an online store, taking responsibility for the entire process from car purchase to disposal. It provides fixed-price quality guarantees, home delivery service, a 72-hour refund guarantee, and two free 'on-site care services' within one year after purchase.

This content was produced with the assistance of AI translation services.