[Companies Overcoming COVID-19] Samsung Card Strengthens Discounts and Online Benefits with Big Data

[Asia Economy Reporter Ki Ha-young] Samsung Card has launched the upgraded 'Sujakard V4' series, featuring automatic living expense payment benefits through big data and enhanced digital and online service benefits.

Samsung Card derived 18 latest consumption types through big data-based smart algorithm analysis and analyzed each consumption type according to life cycle and consumption scale. Additionally, the target customer groups for each product were defined as 'personas,' refining the big data analysis results more precisely and applying them to Sujakard V4 in five different lifestyles.

Sujakard V4 categorizes the lifestyle of each product into five types and offers discounts in essential living areas. It enhances customer satisfaction by reflecting point accumulation benefits for automatic living expense payments and digital and online benefits such as Netflix, online shopping, and delivery apps in the products.

'Samsung Card 5 V4' provides services tailored to the lifestyle of women with significant educational expenses for their children. This card is designed for married women in their 30s and 40s who have high expenses such as children's education but strive to use various benefits economically, and who consistently enjoy movies and overseas travel.

Discount services in essential living areas include ▲5% payment day discount on education ▲2% payment day discount on discount stores, online shopping malls, overseas, hospitals, pharmacies, coffee, and bakeries. It offers a 10,000 KRW discount on movies and free airport lounge access, as well as discounts on amusement parks and water parks. Additionally, it provides an automatic living expense payment benefit that accumulates 1,000 points per 100,000 KRW by summing monthly automatic payment amounts for apartment management fees, city gas, four major insurances, communication fees, electricity bills, rental fees, and Netflix.

The annual fee for Samsung Card 5 V4 is 39,000 KRW.

This content was produced with the assistance of AI translation services.