'Strengthening Digital Innovation' Korea Investment & Securities, First Online Financial Gift Certificate in Korea

[Asia Economy Reporter Koh Hyung-kwang] Korea Investment & Securities is accelerating its management activities by presenting digital finance capability enhancement and securing new revenue sources as business strategies to respond to future changes this year.

According to related industries on the 30th, Korea Investment & Securities launched the 'Online Financial Gift Certificate' on the same day, which allows stock and fund investment gift certificates to be easily sent and received online and via mobile. The financial gift certificate is an online gift certificate service that can be invested in various financial investment products such as stocks, funds, and commercial paper. It can be easily purchased and gifted like a coffee coupon through KakaoTalk's 'Gift' platform, and the recipient can select financial products to invest in up to the amount of the gift certificate. The gift certificate was launched in 50,000 KRW denominations, and individuals can purchase up to 100,000 KRW per week.

This service is the first financial gift certificate distributed through an online platform in Korea. It was designated as an 'Innovative Financial Service' by the Financial Services Commission in October last year, receiving a two-year exemption from existing regulations that prohibited handling financial gift certificates on online platforms. Korea Investment & Securities will exclusively provide this service for the next two years.

Visible results are also being achieved through synergy with digital platforms. The stock account opening service launched in partnership with the internet-only bank KakaoBank surpassed one million accounts in a short period. The KakaoBank-linked account maximizes customer convenience by enabling stock account opening using only existing customer information while leveraging the influence of SNS platforms.

At the end of last year, a large-scale organizational restructuring was carried out, including the establishment of the DT Headquarters to accelerate digital innovation. The DT Headquarters plans to develop new business models based on digital technology and introduce user-centered advanced financial services. Internally, it is also responsible for innovating work processes to improve productivity. This year, particular focus is being placed on improving IT infrastructure and work processes at branches. As part of this, a Robotic Process Automation (RPA) system that automates branch work reporting is being developed and will be applied company-wide in stages.

A Korea Investment & Securities official said, "We expect to lead market entry of the digitally savvy 2030 generation through various new services," adding, "We plan to continuously develop innovative digital finance that can diversify business models in the future."

This content was produced with the assistance of AI translation services.