Bodyfriend Enters Top 20 in Brand Value Rankings
[Asia Economy Reporter Moon Hyewon] Bodyfriend announced on the 27th that it has entered the top 20 in the domestic brand value rankings.
According to the Brand Strength Total Index (BSTI) on this day, as of the end of this month, Bodyfriend's total BSTI score is 868.7 points, ranking 23rd among all brands.
A Bodyfriend representative explained, "This is the result of pursuing differentiation in five areas?technology, design, quality, service, and customer satisfaction?through the 'Five Senses Super-Gap' strategy that creates a gap so wide that competitors in various fields cannot catch up," adding, "We are recognized as the pioneer changing the paradigm of medicine with the 'Health Span 10-Year Extension Project,' which extends healthy lifespan by managing lifestyle before illness, beyond disease prevention and treatment."
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According to the global market research firm Frost & Sullivan, Bodyfriend holds the highest market share among competitors in the global massage chair market, ranking first in the market.
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