Spring Shopping Opportunities All Gathered in E-commerce
[Asia Economy Reporter Kim Cheol-hyun] E-commerce companies have prepared special events offering significant discounts and various benefits to welcome spring. These events are expected to play a role in revitalizing consumer sentiment, which has been subdued due to the spread of the novel coronavirus infection (COVID-19).
Coupang is holding a special event called "Because It's Spring, Let's Discount Spring" until the 30th, showcasing a variety of spring-related products. This event is prepared to allow customers to find everything from home interior items to indoor exercise equipment, toys, fashion, and seasonal foods all in one place. A total of about 12 million products are divided into five categories. This reflects the needs of customers planning spring home decoration, gardening, and cleaning as time spent at home has increased recently.
Additional discounts are available through coupons and instant discount sections. For health products and supplements, a discount coupon of up to 10,000 KRW is provided to all customers. Beauty and home interior products can be purchased at discounted prices without separate coupon issuance through the instant discount section. Yoon Hye-young, Vice President of Retail at Coupang, said, "Reflecting the recent spread of the 'stay-at-home' culture due to COVID-19, we have organized this event so that people can enjoy and feel spring even at home."
Wemakeprice (WEMAKEPRICE) will hold "Super WEMAKEPRICE Day" for three days starting from the 1st of next month, featuring popular brand partnership discount events and super special time deals. This event strengthens the benefits of the "Super Brand Zone," which offers partnership benefits with various popular brands every month. This time, 34 brands including CJ CheilJedang, Samsung Electronics, P&G, and Dalba are participating. Products from these brands will be sold at discounts of up to 20%.
Overlapping coupon discounts by category are also provided. When combined with the 20% discount in the Super Brand Zone, customers can receive benefits of up to 40%. The core corner of Super WEMAKEPRICE Day, the Time Deal, opens three items every two hours by theme, showcasing a total of 108 super special price products over three days.
Tmon will also hold "First Week," the largest shopping event of the first half of the year, for a week from the 1st to the 7th of next month. First Week is a special event planned to celebrate the consecutive operation of special discount stores such as "First Day," Tmon's largest monthly shopping event on the 1st, "Reward Day" on the 2nd, and "Free Shipping Day" on the 3rd. It offers essential goods as well as popular brand products at shocking discount prices.
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Daily "Time Attack" events are also scheduled, and there are special products available for just 1 KRW, providing surprise shopping opportunities. Moreover, all event products are shipped free of charge. Lee Jin-won, CEO of Tmon, said, "Through this week-long event, we will present differentiated special discount stores and products with overwhelming benefits every day."
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