[Companies Overcoming COVID-19] POSCO Advances Market Sophistication with Premium Structural Material 'Inobuilt'

Jung Tak, Head of Marketing at POSCO (left), signed the first INNOVILT brand usage agreement with Bae Jong-min, CEO of NI Steel (right), at the NI Steel Seoul office on the 24th and presented the INNOVILT plaque.

[Asia Economy Reporter Hwang Yoon-joo] POSCO has selected 23 products from 17 domestic companies as certified products under the premium steel building materials brand 'INNOVILT' and signed brand usage agreements with its clients. POSCO aims to lead the advancement of the steel building materials market through its integrated steel building materials brand, INNOVILT.

Recently, POSCO held the first INNOVILT brand usage agreement ceremony with NI Steel, a construction materials manufacturer, at NI Steel's Seoul office. Steel building materials refer to steel products used in constructing buildings, houses, infrastructure such as roads and bridges. However, since steel building materials, which form the skeleton of buildings, are not visible from the outside, it is difficult to identify which steel products have been used. To address this, POSCO launched the integrated steel building materials brand INNOVILT last November so that end consumers can easily recognize, trust, and choose these products.

Earlier, POSCO held the 'INNOVILT Brand Committee' and selected 23 products that use POSCO steel and have excellent quality and performance among clients' steel building materials as INNOVILT certified products. NI Steel had four products certified as INNOVILT products, including HyFo Beam and Steel Curtain Wall.

Once selected as INNOVILT products and after signing the brand usage agreement, clients can attach the INNOVILT certification tag to their products for sale. Additionally, POSCO supports the creation of 3D digital information files so that INNOVILT products can be utilized in BIM used in architectural and civil engineering designs by public institutions and large corporations. POSCO provides detailed product descriptions along with 3D digital information files containing the performance and specifications of each INNOVILT product on the INNOVILT website, allowing anyone to download and use them for design purposes.

POSCO and its clients will also promote joint online and offline marketing to expand sales of INNOVILT products. They plan to set up an INNOVILT pavilion at Korea's largest construction exhibitions, 'Korea Build' and 'POSCO Global EVI Forum,' held in July and October respectively, to conduct joint marketing activities. Online, INNOVILT products will be continuously promoted through various POSCO channels such as the INNOVILT website, POSCO Newsroom, and POSCO TV (YouTube).

This content was produced with the assistance of AI translation services.