Naver to Host COVID-19 'Win-Win Promotion'... Revitalizing Local Economy View original image


[Asia Economy Reporter Buaeri] Forest CIC, responsible for Naver's shopping service, announced on the 27th that it has prepared a win-win promotional event for local small business owners struggling due to the novel coronavirus infection (COVID-19).


Naver Shopping is holding an integrated win-win promotional event titled "Together We Can Overcome" until May 31, in collaboration with local governments and government agencies such as Daegu Metropolitan City, Gyeongsangbuk-do, Gangwon-do, the Rural Development Administration, and the Ministry of Agriculture, Food and Rural Affairs.


The integrated promotional event page introduces various exhibitions featuring local agricultural specialties, regional store popular products, and excellent products from local small and medium-sized enterprises.


Additionally, to increase sales for local small business owners, Naver Shopping is enhancing the exposure of the integrated win-win promotional event across various sections within its platform. In particular, the event will be additionally exposed on the Shopping Board, Food Board, and Our Neighborhood Board, and display advertisements will be supported free of charge to not only boost sales for local small business owners but also contribute to revitalizing the local economy suffering from COVID-19.


In fact, Naver Shopping recently exposed a promotional event supporting the sales of Gangwon-do potatoes, which faced a crisis due to COVID-19, on the Trend Board, resulting in the complete sale of over 200,000 boxes. At the end of last year, by exposing the "Agri-food Win-Win Cooperation Hall" promotional event conducted with the Rural Development Administration on the Shopping Board, it led to a 30% increase in sales.



Lee Yunsook, CEO of Naver Forest CIC, said, "As the importance of online sales channels grows to revitalize the offline local economy weakened by COVID-19, we will actively seek win-win cooperation plans so that local small business owners and producers can secure sales channels and improve sales through online channels."


This content was produced with the assistance of AI translation services.

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