Coupang Reports 110% Increase Year-on-Year in Sellers with Annual Sales Over 100 Million KRW on Open Market

Furniture & Interior, Clothing, Beverages, Food & Health Categories in Order of Quantity

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 27th that the number of sellers on its open market service, Marketplace, who achieved annual sales of over 100 million KRW increased by 110% compared to the previous year.

According to Coupang's analysis of Marketplace sellers, the number of sellers recording sales over 100 million KRW rose by 110% year-on-year, which is 65.5% higher than the increase recorded the previous year. Coupang explained that this result shows that Marketplace is rapidly growing, centered on individual sellers and small-to-medium sellers. Coupang's loyal customers and strong traffic are boosting sales for sellers starting new businesses, and the increase in open market transaction volume is creating a virtuous cycle that contributes to Coupang's growth.

The sellers with annual sales exceeding 100 million KRW were mostly in the home categories such as furniture and interior, followed by clothing, beverages, and food & health categories. This indicates that small-to-medium sellers' products across various fields, from specialized categories to daily necessities, are gaining popularity among customers. The reason why the sales growth of small-to-medium sellers on Coupang is remarkable is that Coupang operates various programs supporting sellers' sales growth. The Seller Management Center automatically analyzes the status of each product through an artificial intelligence (AI) coaching service and provides customized tips for increasing sales in real time. In addition, Coupang regularly offers various useful information for online sales through multiple channels such as its website and blog, including interviews sharing success know-how from 'Seller Ambassadors' composed of mentors who have experienced successful sales on the open market.

Tiffany Gonzalez, Senior Director at Coupang, said, "This result proves that Coupang Marketplace, the open market, is also growing significantly along with Coupang's growth," and added, "We hope more sellers expand their sales opportunities through Coupang Marketplace."

This content was produced with the assistance of AI translation services.