[Spring Sale Blossoms] Daelim's New Acro Concept is 'Only One'

[Asia Economy Reporter Onyu Lim] Daelim Industrial is enhancing its brand value through design differentiation.

Daelim Industrial's brand 'ACRO' won the main prize at the prestigious German IF Design Award 2020. It is the first domestic luxury residential brand to receive this honor. The IF Design Award is considered one of the world's top three design awards alongside the American IDEA Design Award and the German Red Dot Design Award.

Daelim Industrial first created ACRO in 1999 and declared a new leap forward by reorganizing it last November to reflect the new concept 'The Only One.' ACRO's goal is to be a residential brand that provides the highest quality of life, unique and unparalleled. To achieve this, Daelim Industrial has established not only a business strategy direction but also a refined Brand Identity (BI) system. A Daelim Industrial official explained, "The renewed ACRO BI, based on the essence-focused modern minimalist aesthetics, emphasizes a distinctive existence value while delivering a stable and solid image, which received excellent evaluations from the judging panel."

The new ACRO will be first applied to the residential-commercial complex 'ACRO Seoul Forest,' scheduled to be occupied in December this year in Seongsu-dong, Seongdong-gu, Seoul. Daelim Industrial plans to sequentially introduce this to various customer experience touchpoints such as marketing, services, website, and smart home. A Daelim Industrial official said, "ACRO, the symbol of Korea's representative high-end residential brand, has been internationally recognized for its brand value," adding, "We will continue to present the highest residential standards reflecting high-end lifestyle needs in all elements including location, technology, quality, service, and design, starting from the true definition of the highest level of residential value."

This content was produced with the assistance of AI translation services.