"Convenience Store for Urgent Needs"... Emart24 Expands Household Essentials like Bandages and Disinfectants
[Asia Economy Reporter Cha Min-young] Emart24 announced on the 27th that it will expand the range of household first-aid products such as quasi-drugs, instead of safety over-the-counter drugs that can only be sold at convenience stores operating 24 hours a day.
Emart24 will add 13 new products to the existing 10 types of quasi-drugs such as ointments, hydrogen peroxide, bandages, pregnancy test kits, and patches, and expand the sale of household first-aid products to a total of 23 types using dedicated fixtures.
The newly introduced quasi-drugs include 7 types of bands, 1 type of patch, 1 type of repellent, 2 types of disinfectants, 1 type of ointment, and portable first-aid kits. Various types of bands such as sterile bands, high-elasticity bands, and sterile spot patches, which customers can use in daily life, have been added, and convenience-enhanced products such as disposable alcohol swabs and roll-on type disinfectants have been introduced.
There have also been changes in the display space. Previously, various types of household first-aid products were sold on the shelves, but space was secured and visibility was improved by using dedicated display fixtures consisting of three tiers in the front and two tiers on both sides.
Emart24's expansion of household first-aid products aims to enhance customer convenience and help improve franchise store sales. In fact, an analysis of Emart24's quasi-drug sales compared to the previous year showed a 32% increase in 2019 and a 37% increase in January and February of this year. The most sought-after product among quasi-drugs by customers was the pregnancy test kit. Ointments, patches, and bandages for wounds followed.
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Lee Hae-sung, a buyer of the non-food team at Emart24, said, “Sales of products such as disinfectants and bands that can be easily treated in daily life have been steady,” and added, “To enhance customer convenience and provide products that meet customer needs, we have expanded the operation of quasi-drugs using dedicated fixtures.”
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