The Mart Is Small... 'Homeplus Bakery' Mong Beullangje Expands Sales Channels via KakaoTalk

Entry into 'KakaoTalk Gift' on the 26th
Expanding beyond PB limits to open market and mobile

[Asia Economy Reporter Minyoung Cha] Homeplus's own bakery brand 'Mont Blancier' is entering 'KakaoTalk Gift'. It is significantly expanding its sales channels beyond the limitations of private brands (PB) that started from offline stores to online malls, open markets, and mobile platforms.

Homeplus announced that Mont Blancier will be featured on the bakery, donut, and rice cake section of KakaoTalk's e-commerce service Gift on the 26th. Initially, they will introduce a total of 10 products including 4 new whole cakes, 4 dessert cakes, an authentic red bean bread set, and Mont Cookies, with plans to increase to 30 items. The price range will vary from 5,000 KRW to 22,000 KRW.

Mont Blancier is a bakery PB created by Homeplus in 2012. Although it started as an offline store brand, it is also present in Homeplus's own mall as well as open markets like Gmarket and 11st in a shop-in-shop format for Homeplus shopping. With the concept of 'freshly baked bakery,' it pursues not only cost-effectiveness but also high quality.

Homeplus CEO Ilsun Lim is strengthening the PB line, which raises expectations for the brand's future growth. Homeplus plans to meet diverse customer demands through operating premium PB brand 'Signature,' the essence-focused 'Simple Plus,' and category-specialized brands such as 'F2F' (apparel) and 'Electrica' (electronics).

A Homeplus representative stated, "Mont Blancier will increase the number of products available on KakaoTalk Gift to about 30," adding, "We expect bakery sales to improve along with the effect of related purchases through customers visiting Homeplus stores."

This content was produced with the assistance of AI translation services.