Kakao Enterprise Implements KakaoTalk Service at Everland
Ticket Reservation, Issuance, and Food & Beverage Order Payment Available via KakaoTalk
[Asia Economy Reporter Jin-gyu Lee] Everland tickets will be available for reservation via KakaoTalk.
Kakao Enterprise announced on the 26th that it recently signed a memorandum of understanding (MOU) for digital business cooperation with Samsung C&T Resort Division.
Kakao Enterprise plans to establish a differentiated system for Everland, operated by Samsung C&T Resort Division, by utilizing artificial intelligence (AI) and big data technologies. Within the second half of the year, a service will be built that allows Everland ticket reservations, issuance, and food and beverage order payments to be completed through KakaoTalk.
By linking Everland’s own application with KakaoTalk, group visitors such as students and companies will be able to conveniently purchase tickets. Previously, the group leader had to receive admission tickets and meal coupons all at once and then distribute them individually, but going forward, tickets and coupons can be delivered to each individual via mobile using KakaoTalk.
Food and beverage ordering will also be simplified using chatbots. A service enabling ordering, payment, and notifications via QR codes will be introduced at some restaurants within Everland, significantly reducing visitors’ waiting times for orders.
Additionally, plans will be discussed to support customer data analysis using big data and cloud technologies, as well as various marketing initiatives based on chatbots and KakaoTalk channels.
The signing ceremony was attended by Kakao Enterprise CEO Sang-yeop Baek and Samsung C&T Resort Division CEO Geum-yong Jeong, along with executives from both companies.
CEO Jeong stated, "We will actively cooperate with Kakao Enterprise to enable a leap toward an IT park through digital innovation."
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CEO Baek said, "We plan to enhance the value for Everland users by leveraging Kakao Enterprise’s excellent AI, big data technologies, and platform."
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