Interpark Opens Popular Furniture Pop-up Store at Hannam-dong Blue Square
[Asia Economy Reporter Kim Cheol-hyun] Interpark announced on the 25th that it will operate a pop-up store showcasing popular furniture brands all in one place at Blue Square, a complex cultural space in Hannam-dong, Seoul.
This pop-up store was prepared for the spring season, when demand for furniture increases due to weddings and moving, allowing customers to directly experience and compare various brand furniture. Online-exclusive products, which could not be physically checked before, can now be experienced and purchased offline. The pop-up store will be operated on the 2nd and 3rd floors of Book Park at Blue Square until May.
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Participating brands include Jacomo, Essa, Frame Furniture, Jangsu Dol Sofa, Seat & More, Mikasa, Comp Pro, Linback, Viance, Olivia Deco, Cocodor, and Muas. Im Jae-hyung, head of Interpark’s furniture division, said, "This newly attempted pop-up store reflects customer needs who had to make purchase decisions based only on reviews and detailed pages, despite online-exclusive products having reasonable prices and stylish designs." He added, "We plan to continue various O2O pop-up stores starting with this Blue Square."
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