Renault Samsung XM3 Surpasses 16,000 Cumulative Contracts 15 Days After Launch

New Engine 'TCe 260' Achieves 89% Contract Rate

Renault Samsung XM3 (Photo by Renault Samsung)

[Asia Economy Reporter Jihee Kim] Renault Samsung Motors' compact sport utility vehicle (SUV) ‘XM3’ surpassed 16,000 cumulative contracts just 15 days after its launch. After achieving 5,500 pre-orders within 12 days, its popularity has not waned, accelerating its success.

Renault Samsung announced on the 25th that the cumulative contracts for the XM3 exceeded 16,000, with the new high-performance engine ‘TCe 260,’ jointly developed by the Renault Group and Daimler, accounting for 89% of all contracts. The TCe 260 is a new 4-cylinder 1.3ℓ gasoline direct injection turbo engine, achieving a class-leading combined fuel efficiency of 13.7 km/ℓ.

The proportion of customers choosing premium specifications was also high. Among all TCe 260 contract customers, 85% selected the top-tier RE Signature trim, followed by 13% choosing the RE trim. For the 1.6 GTe, the highest trim LE Plus was chosen by 69%, the largest share.

The unique design is also cited as an attractive feature of the XM3. According to a survey conducted among XM3 delivery customers who recently visited dealerships, 32.8% of respondents cited ‘exterior design’ as their reason for purchasing the XM3. This was followed by reasonable price (21.4%), interior design (15.1%), and advanced features (12.6%).

Kim Taejun, Head of Sales at Renault Samsung, said, “From design to cost-effectiveness, emotional quality, advanced features, and driving performance, every aspect of the XM3 has captured the hearts of the younger generation.”

This content was produced with the assistance of AI translation services.