POSCO Signs Agreement for Use of Premium Structural Steel Brand 'Innovilt'

[Asia Economy Reporter Hwang Yoon-joo] POSCO has selected 23 products from 17 domestic companies as premium steel construction material brand 'INNOVILT' certified products and signed brand usage agreements with its clients.

On the 24th, POSCO announced that it held the first INNOVILT brand usage agreement ceremony with NI Steel, a construction material manufacturing company, at NI Steel's Seoul office.

Steel construction materials refer to steel products used in constructing buildings, houses, or infrastructure such as roads and bridges. However, since the steel construction materials that form the skeleton of buildings are not visible from the outside, it is difficult to identify which steel products were used. Therefore, POSCO launched the integrated steel construction material brand INNOVILT last November to enable end consumers to easily recognize, trust, and choose these materials.

Jung Tak, Head of POSCO Marketing Division, stated, "We will continue joint marketing and technical cooperation for products selected as INNOVILT and lead the advancement of the steel construction material market together with our clients through INNOVILT."

Before the agreement ceremony, POSCO held the 'INNOVILT Brand Committee' and selected 23 products that use POSCO steel and have excellent quality and performance among the clients' steel construction material products as INNOVILT. NI Steel had four products certified as INNOVILT products, including HyFo Beam and Steel Curtain Wall.

Once selected as INNOVILT products and after signing the brand usage agreement, clients can attach the INNOVILT certification tag to their products for sale. Additionally, POSCO supports the creation of 3D digital information files so that INNOVILT products can be utilized in Building Information Modeling (BIM) used in architectural and civil engineering designs by public institutions and large corporations. POSCO provides detailed product descriptions along with 3D digital information files containing the performance and specifications of each INNOVILT product on the INNOVILT website, allowing anyone to download and use them for design purposes.

POSCO and its clients will also promote joint online and offline marketing to expand sales of INNOVILT products. They plan to set up an INNOVILT pavilion at Korea's largest construction exhibitions, 'Korea Build' and 'POSCO Global EVI Forum,' held in July and October respectively, to conduct joint marketing activities.

POSCO plans to hold the '2nd INNOVILT Brand Committee' in April to expand the number of INNOVILT certified products. They expect that the adoption of high-quality POSCO materials through INNOVILT will further advance the steel construction material market and provide an opportunity for clients to grow together.

This content was produced with the assistance of AI translation services.