GS25 Partners with Pulmuone to Launch Two Premium Frozen Products

[Asia Economy Reporter Seungjin Lee] GS25 announced on the 25th that it has partnered with Pulmuone to launch two premium frozen products, 'Yours Jjamppong Juicy Dumplings' and 'Yours Jumbo Hot Dog.'

''Yours Jjamppong Juicy Dumplings' use various seafood such as shrimp and squid, as well as pork, and complete the filling with a sauce based on the broth flavor of GS25 convenience store's steady seller 'Gonghwachun Jjamppong.' Additionally, the dumpling skin is combined using a special blending method incorporating Pulmuone's expertise. The price is 3,700 won.

'Yours Jumbo Hot Dog' uses 100% domestically produced pork for the sausage, which is the core of the hot dog. It is enhanced with a charcoal-grilled direct-fire sauce for deep flavor and taste, and the hot dog batter uses brown rice and potato starch to increase nuttiness and crispiness. The price is 2,200 won.

Meanwhile, an analysis of frozen convenience food sales at GS25 from January 1 to March 24 showed a 52.1% increase compared to the same period last year. This month alone (from the 1st to the 24th), there was a 43.8% growth rate.

This is attributed to the spread of 'convenience premium,' which regards convenience as premium, with simple meals that can be consumed just by microwaving gaining popularity.

Hwang Min, MD in charge of frozen foods at GS Retail, said, “To launch high-quality frozen convenience food products that meet the elevated expectations of customers, we partnered with Pulmuone, a food specialist company that produces wholesome food, to release premium-grade products.”

This content was produced with the assistance of AI translation services.