[Spring, I Want to Go Out] Lotte Department Store Operates 'Devialet' Pop-up Store

[Asia Economy Reporter Seungjin Lee] Lotte Department Store is introducing premium audio equipment for consumers whose interest in audio devices has increased due to the growth of the online video service market.

Lotte Department Store announced that it will operate a popup store for the French global audio equipment brand 'Devialet' at its main branch until the 2nd of next month. Devialet is characterized by emitting 4500W of sound that fills the space with just one device, and its unique design also serves as an interior decoration effect.

The representative products of this popup store include the 'Phantom Reactor 600' priced at 1,890,000 KRW, the 'Phantom Reactor 900' at 2,390,000 KRW, and the 'Phantom Opera' at 5,290,000 KRW. Customers who purchase these products will receive Lotte gift certificates worth between 100,000 KRW and 300,000 KRW depending on the purchase amount. Meanwhile, despite the recent impact of the novel coronavirus disease (COVID-19), the premium audio market has grown significantly.

With the growth of the online video service 'OTT' market, allowing movies and music to be enjoyed without spatial or temporal constraints, it is analyzed that more customers are transforming their personal spaces into 'professional cultural appreciation spaces' by utilizing premium audio equipment and home theaters.

This content was produced with the assistance of AI translation services.