Lotte Cinema Ranks No.1 in National Customer Satisfaction for Movie Theaters

"Good Reviews for On-Offline Reservation System"

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[Asia Economy Reporter Jonggil Lee] Lotte Cinema announced on the 23rd that it ranked first in the movie theater category in this year's National Customer Satisfaction Index (NCSI) survey. The results are based on the first quarter evaluation. NCSI conducts movie theater evaluations only in the first quarter. Lotte Cinema scored 77 points, one point higher than CJ CGV (76 points) and Megabox (76 points), maintaining the top position for five consecutive years. It received the highest score of 85 points in 'Customer Expectations.' A Lotte Cinema official explained, "We received positive evaluations for the recently enhanced online and offline reservation system, including the 'Smart Kiosk'." The 'Smart Kiosk' is a tablet PC system that allows customers to book movies and order concession stand food through voice commands. It scored 77 points in 'Perceived Quality' and 75 points in 'Perceived Value.' The Lotte Cinema official stated, "We will continue to actively adopt new technologies to provide differentiated services and facilities." The NCSI survey involves 200 to 300 moviegoers nationwide.

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