Furniture Industry Obsessed with Creating 'Clean House'

[Asia Economy Reporter Kim Cheol-hyun] The furniture industry is actively working to create 'clean homes.' This is because consumers are increasingly seeking to maintain their homes more cleanly and neatly due to the spread of the novel coronavirus infection (COVID-19) and springtime fine dust.

Hanssem added 'disinfection and sterilization services' to its articles of incorporation at the regular shareholders' meeting held on the 20th. This formalizes the home care business that began in earnest at the end of last year. Hanssem's home care is a comprehensive service that manages the customer's entire living environment, including furniture, kitchens, bathrooms, and home appliances, beyond simple product maintenance. The service, which was previously limited to mattresses, was expanded to cover the entire home from the second half of last year. In particular, Hanssem Home Care's 'Disinfection and Sterilization Care' involves disinfection and sterilization of the entire space, including all fixtures and facilities within the area such as drains and ventilation ducts, carried out on-site by disinfection care experts who have completed specialized training.

Hanssem Homecare experts are conducting disinfection in a classroom at the Suwon Holt Children's Welfare Association.

Hanssem recently extended its support for disinfection at communal residential facilities for child welfare through its specialized personnel and 'Disinfection and Sterilization Care' service in the home care business. Managing disinfection in residential facilities where many children with weak immune systems live together is especially important, but regular disinfection was difficult due to budget and lack of specialized equipment despite the facilities' own disinfection efforts. Accordingly, Hanssem plans to provide weekly disinfection support to a total of 17 welfare facilities, including Holt Children's Welfare Association and Dongbang Social Welfare Association, which are child welfare facilities.

Enex is also running a special promotion through its official online shopping mall, 'Enex Mall,' until the end of March, offering ways to keep homes cleaner and tidier. First, when purchasing any of Enex's front door middle doors, which are the first gateway into the home, customers receive an additional 50,000 KRW discount and up to 47% off. Enex's middle doors feature lightweight yet durable aluminum frames and are characterized by resistance to deformation and discoloration over time. In addition to middle doors, customers can enjoy a 35% discount on three types of entrance cabinets.

Furthermore, the highly stain-resistant new material 'ET Kitten Italian Nano Clean Dining Table' is being upgraded for free from the standard model to the drawer type. This product is specially coated on the surface with nano particles at the scale of one-billionth to resist scratches, heat, and stains. Customers who purchase event products such as sofas, dining tables, and built-in wardrobes will also receive an air purifier worth approximately 100,000 KRW as a gift. An Enex representative stated, "As interest in health is increasing recently due to the virus, we have prepared products and benefits that allow customers to manage their homes more cleanly and neatly."

This content was produced with the assistance of AI translation services.