CJ O Shopping, Carol Frank's 'Hagwan Special Care Serum' Debuts

[Asia Economy Reporter Minyoung Cha] CJ ENM O Shopping Division is launching the French representative aesthetic brand ‘Carol Franck’s lower face special care serum ‘Sculptoval’ for the first time on TV home shopping.

CJ ENM O Shopping Division announced that it will exclusively launch Carol Franck’s Sculptoval serum, a representative aesthetic brand from France, at 10 a.m. on the 22nd. This product is a serum that helps lift the sagging and collapsing lower face and is the only special area care product from Carol Franck.

Carol Franck is the most famous natural premium aesthetic brand in Paris, a battleground for spa cosmetics. CJ ENM O Shopping Division introduced Carol Franck’s basic line for the first time in the industry in April last year, surpassing a cumulative brand order amount of 30 billion KRW within one year of launch.

The new Sculptoval serum is a special area care product that helps lift the constantly sagging lower face, including the chin area, drooping cheeks, sagging neck line, and nasolabial and mouth wrinkles. It contains highly concentrated plant-based active ingredients effective for skin elasticity care and soothing, such as purslane leaf extract and lotus leaf extract.

Two types of packages will be sold during the launch broadcast: the ‘Basic Package’ including 2 bottles of serum (30ml each) and 1 lower face elasticity band, and the ‘Double Package’ including 4 bottles of serum (30ml each) and 2 lower face elasticity bands. All customers who write product reviews will receive 1 elasticity band for free. During the broadcast, a 5% billing discount is also offered for purchases made with KB Kookmin Card on CJmall.

Ahn Eun-young, MD of the Beauty Business Team at CJ ENM O Shopping Division, said, “As customer demand for detailed and personalized beauty care increases, the number of home care users who directly seek out, purchase, and manage professional aesthetic products is also growing. We will continue to predict niche needs of consumers with strong beauty preferences and strive to curate brands with excellent product power like Carol Franck.”

This content was produced with the assistance of AI translation services.